Hannukah Production 2022 & 2023

The goal of the Hanukkah video series project was to produce a series of light-touch, shareable, entertaining social media videos discussing antisemitism and the joy and light of the Hannukah holiday to an audience extending not only to Jews, but also to non-Jews to those not already aligned. Our strategy was to feature social media influencers with large audiences, in addition to actors, athletes, entrepreneurs, survivors, and others, and to release videos across multiple platforms for the greatest possible reach.